This is the age of Artificial Intelligence, which is why it’s essential to talk and negotiate the full revolution of AI. IT’s worth stating from the outset because if much of the hype about the latest advancements in AI technology is to be believed, most content can be covered by bots.
Chatbot
Take OpenAI’s language model ChatGPT example. Launched in November 2022, the AI-based chatbot system utilizes Natural Language Processing to facilitate conversations, responding to questions with relevant, human-like answers. Additionally, when prompted to produce an introductory paragraph for an article that questions what AI means for the future of creativity, it provided the following:
Creativity is skilled by machines
“In a world increasingly conquered by artificial intelligence, the future of creativity is indeterminate. AI has the possible to automate many creative tasks, from writing sculpture to music. This could lead to a world where creativity is skilled by machines, with humans relegated to a supporting role.”
AI would suggest that it can take a principal role in creativity. Motionless, it’s not a bad effort, a glimpse of just how far the technology has come and where it might go. Afterwards, but hype and sarcasm aside, what is the real value AI offers creative businesses, what are its downsides, and what can agencies do now so they don’t miss the boat?
Some key players and their AI tools
While OpenAI is the company currently creating the most waves in generative AI, many other businesses are using similar technology to create ‘original’ content. And, as ChatGPT alluded to, it’s across the entire creative range: fine art, poetry, long-form articles, video, and music.
Above all, to generate content, these plans are trained on datasets of prevailing content that hold text, images, video files, and code scraped from the internet.
Cover AI music generation, you have the likes of
- Amper Music
- Soundraw
allowing users to create phrases in minutes. For the text-to-image group.
- Astria,
- OpenAI’s DALLE2
- Midjourney
- Jasper
Create images and art to match your communication. AI video makers such as
- Alai
- Synthesia
Latte is taking much of the creative effort out of social media content, while OpenAI has a range of players vying for top advertisement in AI writing. Latte includes
- Copy.ai
- Rytr
- Writesonic.
The list goes on, including Wix’s AI text Creator, which it recently unlocked to Partners who are building sites for clients.
Beta Stage
While much of this software is still in its beginning or at a beta stage, it is already disrupting creative industries. Some makers are fully embracing the tools and pushing the boundaries of modern art. Others, like designer it, describe their efforts to write a song in his style as “a grotesque mockery of what it is to be human.
Such stories remind us what an extremely grey area AI is, as we try to number out how to use the technology for good. Indeed, we must circumnavigate many ethical issues quality of output,
- Economic impact
- misinformation
- bias
- job loss
It’s a journey anxious with risk, but as with any emerging technology, there is much to be gained.
Can AI replace human content writers?
With ChatGPT forming much of the current AI conversation, it’s no surprise that the future of content creation is in the limelight. For Laura Ramsay, satisfied lead at Wix Partners, the emerging tech evokes both carefulness and excitement, enthusiasm about how it might make us work more efficiently, but caution about it replacing the human touch.
shortcomings
“It will save a lot of time when investigating topics, writing mandates, and for technical writing, she says. “However, we can’t guarantee that its answers will be related or up-to-date. Most importantly, the tone of voice, spirits, emotions, and nuances that are carefully developed and told by the characters behind the brands can’t be replaced by a machine. It can serve many purposes, but can it substitute for actual authors to create unique, smart content? I’m not influenced.”
Ramsay believes
Ramsay believes AI can make the research phase of gratified creation much more efficient. It can also be used for inspiration when creating rational ad copy directions or unique angles. For agencies, she says it saves time and money on repetitive tasks, such as writing ecommerce product descriptions, SEO duties like categorization, grouping Google search keywords, providing terrain support, and preparing proposals. But when it comes to scripting brand stories and website copy, Ramsay believes character is an immovable key.
With all this in mind, we spoke to six Wix Associates to hear how they’ve been by AI tools in their everyday work, plus see how it might impression their professions.
Take a cross approach.
Matt Konarzewski, founder of, is the bottomless cutting-edge AI rabbit hole. He says agencies must adopt the technology to remain pertinent to clients on all things digital. He’s been using AI tools for his agency blog. In one recent post, he used ChatGPT to generate text, Synthesia to create video, and Midjourney to shape social media graphics.
Still, he trusts that actions must take a hybrid method and supplement their day-to-day work with AI tools to get the best results for clients. “With AI, we need to shift our creativity to different areas and work together with robots to attain desired outcomes for our clients faster and better.”
Don’t be afraid of AI. Leverage it.
AI writing software such as Jasper, Speedwrite, and Copy.ai for the past two years, and recently added ChatGPT to the mix. “It helps as a fantastic initial point for writing blog posts,” he says. “It can’t get you 100% there, but it gives you an outstanding initial point for manufacturing real content and SEO-driven languages.”
content advertising services
Cortez says AI will allow agencies to be more profitable in their content advertising services due to the cheap creation costs and time. He trusts that the critical test it poses is the reduced barrier to entry for prospects who would then become clients. All things considered, rather than engaging in an activity to write a blog post, they powerfully use these tools to do the fundamentals themselves.
Still, notwithstanding the tech progressions, Cortez is confident about the ongoing need for agency services. “Like whatever, AI is just an instrument,” he says. “All the greats know you have to grow and adapt with the times. This is no different. Don’t be scared of technology; numerically outways to influence it because it will never add to an agency’s know-how.”
Final Thoughts
All in all, Human beings are the planet’s most evolved cognitive object. Meanwhile, readers of this paper live in the real world in which we have a decision to make: Do we leverage Gen AI in its existing, flawed form to provide value to our companies and finally to patients, or do we watch other Medical Affairs teams and departments adopt Gen AI while we fall behindhand?
